Tag: iX

• BMW iX Sketch vs Production.

  

  Remember when designers had to draw a side view over a package? The actual production vehicle package? It seems designers no longer do this. Obviously at sketch phase, character is key- but eventually… surely…. one MUST draw the same design over a package? This is what I was taught, but I guess design schools stopped,…

  Lee

  November 18, 2020

  design analysis

  bad design, bmw, BMWdesign, car design, crossover, electric cars, ev, German car design, iX, new car, packaging