Tag: design process
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click, whir, brrrummmm (emotional design)
Emotional design is something that is difficult to define, or describe. It’s also a relatively new concept outside of the car industry. Apple have pushed technical products in this direction very recently, and Alessi have championed it in consumer items for some time. Fashion design of course feeds on our emotions, but on a superficial…
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nissan clay
A reporter explores the basics of how a clay model is made. Some very simple questions, but lovely to see the raw materials. I love the smell of that stuff! Magic.
thoughts on automotive design 