Book club for car designers part 2: book recommendations.

I actually managed to read a few car design books in the last year, one upside of lockdown it seems. There are many coffee table, or reference works on cars and even car design (in theory). A lot of these are very dry- and essentially just worth checking for photography or facts/data, but not for entertaining reading. I guess I won’t be sent any further review copies by publishers as I was very critical of the Bruno Sacco biography for example- which wasn’t a biography at all. If you would actually like to learn anything about car design I have read a few books that I would recommend (please excuse the amateur photos of the books).

The most obvious source of car design wisdom or insight, would come from an autobiography of a car designer we can assume? Due to the niche nature of this topic- these are unfortunately rare. The designers that we want to hear from are often still part of the business and the politics of the industry prevent them from sharing anything interesting. They are also much too busy to put any words to paper. Luckily we have recently been treated by one of the giants of the car design business, to a genuinely self penned autobiography of astonishing quality. Originally written in French, but translated immaculately by another car design expert (and friend of the author) Tony Lewin and published in English, this book is one of the best I have ever read on this subject. I am talking about Patrick Le Quément’s life in car design which he has shared with us and titled: Design Between the Lines.

Patrick Le Quément: Design Between the Lines. Pictured at Lahti Institute of Design library.

Le Quément’s entire life is remarkable and his brilliant book is physically large and aesthetically beautiful, but contains wisdom which is more than skin deep. The book is full colour on every page, with an illustrative image hand drawn to accompany almost every story or chapter. The format of this book is hard to describe, but wonderful to read through. It is not in chronological order, but it is certainly well organised. It can be read cover to cover, but it can also be enjoyed in random order, with it’s clever self-contained chapters on topics of interest. It can be read again to let philosophies sink in, book-marked for reference by any design professor, or simply read as R&R on the beach, Only a great designer could design their own autobiography in this way, and Patrick and his contributors (a good designer makes sure counter arguments are present) have put together not just an interesting story of an interesting life, of an interesting man- they also manage to educate even this knowledgeable lecturer of vehicle design. I have learned from this book- perhaps obviously, in terms of inside stories of design projects we only knew from the outside (Renault Avantime for example) but also in terms of design methodology and tricks of the trade, explained in such clarity that concepts I knew vaguely became crystallised. I have no idea if Le Quément has found himself in any trouble over this, but he explains quite a few trade secrets and magic recipes for design in general. This book will be placed forever on my student vehicle design curriculum, but is also a very enjoyable read. What an extraordinary achievement. Much like Patrick’s design career- this is world class. Design Between the Lines should be on everyone’s shelf who has even the slightest interest in car design. Do not hesitate to buy this!

Patrick’s tongue in cheek explanation of the snobbish hierarchy of vehicle design. Painfully accurate.

In a very slightly smaller format- but no lesser in quality in terms of paper, printing method and full colour content- we have another car designer’s autobiographical tale. This time in a much more traditional chronological, and anecdotal format. The book lives with a very lengthy title: An English Car Designer Abroad: Designing for GM, Audi, Porsche and Mazda, and was written by the very likeable Peter Birtwhistle. I say likeable, despite never meeting Peter or knowing him personally (I knew his name of course) before reading this, my first compliments to this book are that I feel that I know Peter after reading it! You don’t need to know this designers name previously to enjoy his book, as Peter humbly introduces himself. Peter was not just head of Mazda’s European design studio, he actually created it but you can read that story when you buy his book. He seems like a chap I would like to know: honest, hard working and blessed with a journey through life that I and possibly all car designers would wish for- up to a point. The title of this book struck a chord with me, as an English car designer abroad myself. The story contained within must sound very familiar to the few hundred souls that have taken a similar path as Peter, but perhaps alien to those that haven’t. Peter does a very warm welcoming job of explaining his journey for anyone to understand and enjoy. It is not a book just for the insiders, and has no industry double-speak. The gifted Mr Birtwhistle worked his way right to the top of car design and the titular references to four major car brands shows how diplomatic he is to name all that have been part of his journey. Name dropping? Wait until you read Peter’s wonderful story of why and how those companies are all important to him. There are fascinating stories from the coal-face of car design across the entire world, and all told in a very heartfelt and personal way. For example, any MX-5 fan will be fascinated by Peter’s tales of that project. Characters on the journey are described with whit and fondness, and the reader will feel they know those people too. This book educated me on car design politics and process, and it humanises the corporate. Towards the end I was genuinely moved reading of some of his family and personal troubles (trying to avoid spoilers, Peter has had triumphs and tragedies in his life). This is a book that shows us how it feels to be a car designer, the highs and the lows, the loneliness and the camaraderie. It’s an emotional journey that I was not expecting in a book on this topic. I would like to thank Peter one day in person, for opening up about his experiences. This is not a reference book in the way Le Quément’s expertly constructed book is- this is a must read for any young person aspiring to be a car designer, or any old person who wishes that they had been. You can experience what could be, or what could’ve been, through Peter’s eyes and ears, as told by him. With feeling.

Less well known- but Peter Birtwhistle has a fascinating story to tell of his career which took him right to the top.
Continue reading Book club for car designers part 2: book recommendations.

Posh Evoque

The Range Rover Evoque is supposed to be posh… so in 2012 it was launched by Posh. Posh Spice of course, the infamous Victoria Beckham. At the time the event and project that was organised by JLR to launch the car gently raised a few eyebrows when Mrs Beckham presented a special edition of the new Evoque ‘designed’ by her. Little did we realise that one of the very people who orchestrated this event, and this special edition, was not particularly happy at the time. Quite strangely this story has resurfaced 5 years later, with comments from design director Gerry McGovern.

Mr McGovern said at a publicity event last week: “She didn’t design the car… I’ve forgotten more than that woman will ever know about [car] designing – to be a car designer takes years.”

Read more: http://www.dailymail.co.uk/news/article-4700192/Victoria-Beckham-centre-Range-Rover-row.html#ixzz4n1s04yJe

This could be aimed at boosting current Range Rover publicity? Who knows what Gerry’s motivation is to appear in The Sun, but it’s currently being reported by the British tabloids such as The Sun and The Daily Mail, who call it an “extraordinary row”. It is certainly unusual, especially as the main complaint is coming 5 years after the incident. It opens up a debate  around the attributing of design originality to specific designers. Credit for certain designs is a complex issue and 7 years ago I wrote a post here on this subject. Design Directors and chief designers are the public face of any car design story, and often they seem to be claiming work they didn’t do as their own. They are of course responsible for an entire design department and must take the good and bad comments about any design, sometimes directly. The headlines and articles from the tabloids contain very inaccurate (as usual) statements such as a claim that Gerry McGovern MADE the Evoque. The Sun journalists seem to think that a design director gets out his spanners and welding equipment, to personally construct every one of the 1000s of Evoques that the Range Rover factory turn out.. Terrible lack of expert knowledge or research. The reality is of course, that even Gerry McGovern did not design the Evoque. His very talented and large team of exterior and interior designers, plus clay and CAD modellers, colour and trim designers and even digital GUI designers DID. The teams that work together to create any vehicle are large, and that is simply the design stage. Then there is engineering teams that number in the 100s sometimes 1000s to get a vehicle ready for mass production. finally the factory starts production and another entirely different set of robots, and people, begin to bolt the cars together at astonishing rates. Design leaders protect their hard-working teams from negativity, and we might suggest that McGovern is annoyed in this instance for Victoria Beckham claiming credit for his teams work. Victoria Beckham has her own fashion label- and therefore counts herself as a fashion designer. In this capacity she ‘designs’ clothes and accessories, and that process involves zero engineering – but it does involve design decision-making. When she was asked to create a special edition Ranger Rover she of course contributed in a way that she was familiar with, and one which she has learned to call ‘design’ (because it IS design). She choose unique colours and material choices for the factory to piece together into her limited edition Evoque. To all intents she was right to say that she ‘designed’ her VB edition car, that she then stood in front of in 2012. It is of course, almost impossible for the depth of the automotive design business to be explained in a simple soundbite or tweet- to enable JLR to explain the difference between what Mrs Beckham did, or what Gerry McGovern did, or what his fabulous design team did. Words should be chosen very carefully, and indeed, Gerry is upset that she went off-script at that time- when we can imagine that the word ‘collaboration’ was something the Range Rover team had in mind? Much like Gerry’s own design collaborations… with the fashion world. 

McGovern fashion!

 

 

tabloid articles.

http://www.dailymail.co.uk/news/article-4700192/Victoria-Beckham-centre-Range-Rover-row.html

https://www.thesun.co.uk/news/4029894/victoria-beckham-slammed-by-land-rover-designer-who-claims-she-tried-to-take-credit-for-land-rover-he-built/

 

Motoring Podcast Interview with the author!

Well this year has been incredibly busy, especially with my job where I’ve seen progress on my Vehicle Design course connecting with the industry. Meanwhile Twitter seems to be a place for my connections to grow and this led to a very fun situation where I was asked to be interviewed by Andrew Clews of The Motoring Podcast. Andrew managed to draw a lot of personal history from me, over the course of 3 hours chatting!  A very pleasant experience, it was split into two instalments due to length and I can part 1 and part 2 with you all now. Part 1 is about 1 hour, and covers similar topics to this blog. Part 2 is 2 hours talking about my own car ownership history!

Motoring Podcast – Rear View – Lee Walton Part 1

Motoring Podcast – Rear View – Lee Walton Part2

 

car design process sketches

I created this image board quickly to explain the design process to my students (vehicle design students, who are currently aiming for stage 3). Using excellent press released images of the CX-17 concept design, from the Jaguar design studio, we can see the stages of sketch and design development quite clearly. These are genuine drawings from before the car was created in 3 dimensions. Often released design renderings are created in post, from photography of the clay or even final production 3D models. Many thanks to Jaguar Design for making these available. 

Yes.. I know that the CX-17 was a “concept” car, but the F-Pace production version is unlikely to differ much from this image.

Despite the Mirai… Toyota do have talented designers.

Watch professional car designer Ian Cartabiano create and destroy his ultimate sports car in five minutes from his studio located at Toyota’s Calty Design Research Incorporated in Southern California.

Thanks to Car & Driver for the video.

Hyundai design process

Very in depth look into the design process within Hyundai North America design studio. A simulation of events that probably mostly occurred, this shows the way designers must internally compete, then swallow their pride and work together on the winning solution. I suspect more designers initially competed, potentially across global Hyundai studios even. Note the chosen design- from quite a loose sketch. The skill of the clay modeller is also very evident in this video. 

toyota FT-1 concept conception

click, whir, brrrummmm (emotional design)

Emotional design is something that is difficult to define, or describe. It’s also a relatively new concept outside of the car industry. Apple have pushed technical products in this direction very recently, and Alessi have championed it in consumer items for some time. Fashion design of course feeds on our emotions, but on a superficial level. Car design has slowly and steadily evolved its own emotional and personal design relationships with us. We own cars, much like we own pets. Often we give them names, we lavish care on them, we clean them, “detail” them, customize them and therefore seem to form relationships with them! We have crazy terms like “that’s a woman’s car” or that’s an “old person’s car”. Do any of us go around saying that about for example a microwave? Oh you bought a Whirlpool dishwasher? That’s such a “girl’s dishwasher” we bought the more appropriate Bosch “man’s dishwasher”…

Anyway, so how do we make cars emotional? Many tiny factors are involved, all of them add up and influence us humans in very subtle ways. Here’s the awesome Peter Stevens talking about one emotional aspect of his McLaren F1 design. Link embedded in Peter’s picture!

Peter Stevens on the McLaren F1 engine sound

 

nissan clay

A reporter explores the basics of how a clay model is made. Some very simple questions, but lovely to see the raw materials. I love the smell of that stuff! Magic.

inspirations & icons: the birth of the jaguar C-X75

Lovely video here of a stunning concept car