Well this year has been incredibly busy, especially with my job where I’ve seen progress on my Vehicle Design course connecting with the industry. Meanwhile Twitter seems to be a place for my connections to grow and this led to a very fun situation where I was asked to be interviewed by Andrew Clews of The Motoring Podcast. Andrew managed to draw a lot of personal history from me, over the course of 3 hours chatting! A very pleasant experience, it was split into two instalments due to length and I can part 1 and part 2 with you all now. Part 1 is about 1 hour, and covers similar topics to this blog. Part 2 is 2 hours talking about my own car ownership history!
By the time you read this maybe this car has actually been launched, or maybe not. I suspect not. It’s vapor in my opinion, which will never be put into production (mostly because it can’t be engineered as it is). The design is a mess, poorly photoshopped together based on other mid-engined designs (Bugatti) and the packaging has been ignored in terms of driver/passengers visibility. This design could work perhaps, with some tweaks and development carried out by a trained designer (please speculators, hire professional car designers!). I couldn’t resist very quickly showing a few form tweaks that improve the design instantly. See my hastily hacked together GIFs below. The proximity to April 1st launch date is the biggest clue on this however…. so let’s see in a few days if it was all a hoax. Oh and this is how to design a proper hypercar.
edit: So the New York show has been and gone, and this car did not of course appear. Meanwhile, here’s a scruffy mechanic in a shed- who has bashed together a supercar. Styling was “a little bit ‘o this, and a little bit ‘o that” in the mans own words!
Very in depth look into the design process within Hyundai North America design studio. A simulation of events that probably mostly occurred, this shows the way designers must internally compete, then swallow their pride and work together on the winning solution. I suspect more designers initially competed, potentially across global Hyundai studios even. Note the chosen design- from quite a loose sketch. The skill of the clay modeller is also very evident in this video.
Emotional design is something that is difficult to define, or describe. It’s also a relatively new concept outside of the car industry. Apple have pushed technical products in this direction very recently, and Alessi have championed it in consumer items for some time. Fashion design of course feeds on our emotions, but on a superficial level. Car design has slowly and steadily evolved its own emotional and personal design relationships with us. We own cars, much like we own pets. Often we give them names, we lavish care on them, we clean them, “detail” them, customize them and therefore seem to form relationships with them! We have crazy terms like “that’s a woman’s car” or that’s an “old person’s car”. Do any of us go around saying that about for example a microwave? Oh you bought a Whirlpool dishwasher? That’s such a “girl’s dishwasher” we bought the more appropriate Bosch “man’s dishwasher”…
Anyway, so how do we make cars emotional? Many tiny factors are involved, all of them add up and influence us humans in very subtle ways. Here’s the awesome Peter Stevens talking about one emotional aspect of his McLaren F1 design. Link embedded in Peter’s picture!