Hyundai design process

Very in depth look into the design process within Hyundai North America design studio. A simulation of events that probably mostly occurred, this shows the way designers must internally compete, then swallow their pride and work together on the winning solution. I suspect more designers initially competed, potentially across global Hyundai studios even. Note the chosen design- from quite a loose sketch. The skill of the clay modeller is also very evident in this video. 


designing difference in a world of sameness

The legendary (and a personal hero of mine) Chris Bangle, talks to Stanford University about designing cars. You’ve seen him before on my blog of course! Sadly none of his slides can be seen, as they contain sensitive images from the BMW design studios. Still worth listening to the great thinker of car design!