Very in depth look into the design process within Hyundai North America design studio. A simulation of events that probably mostly occurred, this shows the way designers must internally compete, then swallow their pride and work together on the winning solution. I suspect more designers initially competed, potentially across global Hyundai studios even. Note the chosen design- from quite a loose sketch. The skill of the clay modeller is also very evident in this video.
A reporter explores the basics of how a clay model is made. Some very simple questions, but lovely to see the raw materials. I love the smell of that stuff! Magic.