Tag: automotive design
Car design is often such a detail obsessed profession. The difference between the right or wrong design can be explained in mm often. Is that surface perfect, or better than perfect? The details also matter, but when the complex details of meeting worldwide homologation come into effect, designers have a tough task to keep their…
Despite the Mirai… Toyota do have talented designers.
Watch professional car designer Ian Cartabiano create and destroy his ultimate sports car in five minutes from his studio located at Toyota’s Calty Design Research Incorporated in Southern California. Thanks to Car & Driver for the video.
Hyundai design process
Very in depth look into the design process within Hyundai North America design studio. A simulation of events that probably mostly occurred, this shows the way designers must internally compete, then swallow their pride and work together on the winning solution. I suspect more designers initially competed, potentially across global Hyundai studios even. Note the…
Recently we’ve seen a couple of major Auto Shows go head to head, West vs East in May with New York and Beijing shows back to back. Toyota chose the Beijing show to launch the production version of their Lexus branded small crossover. I’ve posted here before regarding crossover vehicles (and I once owned the trendsetting Qashqai…
Way back in 2007 Nissan decided to abandon the battle that they were losing against the VW Golf and Ford Focus (C-segment). The Almera was a good car, but a sales/profit disaster. To replace this model, they looked to their brand new London “think-tank” design studio. That team came up with a radical and fashion…
throw away your sketches
Great video here of Jaguar designer Wayne Burgess showing how much designers “store” that image of the car they’ve just spent 2 or 3 years designing! The lesson here my friends comes at the end of the video (no spoilers!). Learn not to be precious about your work… something young artists find hard at first.…