Category: video
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Hyundai design process
Very in depth look into the design process within Hyundai North America design studio. A simulation of events that probably mostly occurred, this shows the way designers must internally compete, then swallow their pride and work together on the winning solution. I suspect more designers initially competed, potentially across global Hyundai studios even. Note the…
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991 Targa
The original retro design, goes retro. No idea why anyone would be shocked by this, as the 911 has been essentially a retro design since the 80’s. Same shape for 50 years! This one is really very nice indeed.
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secret Porsche
All car manufacturers work very hard on engineering new products, and of course Porsche are one of the leading engineering houses in the world. Most of what goes on never gets seen by the public, and even Porsche’s new museum can’t hold all the interesting vehicles that reside in their archives. Porsche have started this…
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Mr Horbury to you
Here’s a nice interview with a heavyweight of global car design. He created the current look of Volvo, and lead other even larger brands such as Ford US. Now back in charge at Volvo via Geely of China, lets hear him make some stuff up about car “faces”, which I’ve talked about myself elsewhere on…
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Geneva 2012 gets “bangled”
The legend speaks! Chris Bangle- former head of BMW design (the last guy to really change car design paradigms, introducing elaborate surface entertainment) let’s us know what he thinks about the recent Geneva Motor Show. I’m predictably with Chris here, some nice designs, nothing radical (except that insane and ugly Toyota FT-Bh concept he mentions) and some…
thoughts on automotive design 