Here is the new Gumpert Apollo Arrow…. which is one of the most perfect examples of why you should always hire a good car stylist to design your new car! Compared to the original Apollo, it has the same function, but improved styling. That is car design.
thoughts on automotive design
a blog about car styling
thoughts on automotive design 
I think stylist and designing cars are very attractive. This is a triumph of ‘styling’ over design. Great cars are designed, not styled. I sometimes choose over function, that’s why I like car styling.
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Are you both engineers? Somewhere in the middle would be great design actually, newest version probably over-styled but I prefer it to the very ugly original. I sometimes choose aesthetics over function, that’s why I like car styling. It’s a great debate though.
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The original design looks so much better… The new one looks like it’s trying to fit in with a P1 and a new Ford gt
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Of course it is, because those are the benchmarks in its class. La Ferrari too. It needs to appeal to the customers of those cars so the designer must produce a design at least as good as those. This is the nature of commercial business, and it’s why Gumpert failed.
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You have to be kidding! That is hideous. It was pretty bad before, but the new ‘design’ is a complete disaster. Utterly hideous with gimmick piled upon gimmick. This is a triumph of ‘styling’ over design. Great cars are designed, not styled.
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