Here’s a really interesting article written about GM’s history and it’s invention of car styling and marketing as we know it, linking it to the current design-led dominance of Apple. The similarities are clear, especially the annual new product releases as “events”. Steve Jobs also mentions this influence in his biography, when asked about which other companies are as closely integrated in terms of engineering and design (styling) and create and control all aspects of their products very carefully, he replies “auto manufacturers”. Link below.
thanks to venturebeat.com